Never ending journey to perfection
Hello, my name is Chiara. I am a London based Creative Director with expertise in User Experience and Brand strategy.
I crafted my first user experience in 1999 - I was tasked to redesign the control panel and the guideline manual for a Bihler machine, in order to manage work accidents for operators - this was the final thesis for my Architecture degree.
I see design as an exploration process that never stops. Design gives you the opportunity to evolve and change, according to the nature of human kind, never reaching perfection.