After 10 years working for creative agencies, in July 2010 I joined Thomson Reuters Design Team.
Since then I've been working as a Visual Designer and Art Director, with the objective of generating ideas, conceptualising, working with different stakeholders to understand the business needs, designing the new generation of Thomson Reuters Digital Products.
Valcalepio Vino is a Consortium of young wine makers based in the North of Italy, their new brand strategy and development revolves around the idea of sharing wine and food as expression of friendship and love. The packaging was designed to reach an audience of international wine amateurs and foodists.
Project Insights: www.flickr.com/chiarapontiggia
Creator Mail is an energetic marketing agency with an international portfolio of clients that includes The National Gallery, HMV and Merck Sharp and Dohme. Its corporate identity needed a new twist in order to hit the market with a refreshed, recognisable and bold presence.
This book is about the design of Valcalepio Vino new brand. The creative research is visualised with compelling info graphics, that help the audience to extract meaning from a complex set of data and understand the design methodology.
The research: Visualanalysis
New Logo and website for Merck Sharp & Dhome multiplatform medical services, targeting the european new generation of general doctors.
Online advertising for Univadis 3D Anatomical Drawings, an online service from Merck Sharp and Dohme. The concept revolves around the idea of balancing the professional feeling with humor and fresh copy writing, aiming at an audience of students and young practitioners.
New corporate website for this american law firm, designed with the aim to inspire existing and new customers, highlighting the international and dynamic personality of the company.
Packaging for the new Harvey Nichols lips scrub, which was thought as a complementary present to offer to young customers at Christmas time. The unique identity of this product is based on purity, luxury and a sense of space brought to life by the pyramidal box.
Iportfolio is an online web portal that provides e-learning services for college students in the UK, It includes more than 25 different Aptitude tests that each student can take individually.
Working with a multidisciplinary team of teachers and psychologists was a great opportunity to develop a strong design methodology based on visual design and research.
Six posters designed for the typography workshop attended at London College of Communication as part of the MA Degree in Graphic Design.
Being a practicing designer and an MA student in my spare time gave me the opportunity to enjoy the experimental university environment, inspiring the creative process for my commercial work.
Online presence for one of the most important colleges in Ireland.
The site needed to provide an on line space for a continued engagement with the audience as well as promote the university social events for students and teachers.
Vivas Health (now AViva) is one of the biggest Health Insurances in Ireland and UK, the company needed a new online presence in order to provide instant services to existing customers and easy access to products for new customers. The new website interaction and visual aspects had to comply with the well-defined company tome-of-voice and brand values, improving the overall user experience and creating a positive and stimulating brand experience.
Davy is Ireland's leading provider of stockbroking, wealth management and financial advisory services. The online brand strategy revolving around the idea of transparency cleanness, is galvanized by powerful imagery and strong typography.